Makala Franklin
Communications Specialist | Event Planning | Social Media Strategist
My Portfolio
Project |01
Website for Sandy's Sweet Sensations​
This was an independent project I created for a client, Sandy Reynolds. She was desperately needing a website for her business. I started by having my client fill out an online survey that define her needs, wants, and likes for the website creation along with an interview with the client.
She then emailed a list to me that included the pricing for each of her items she has for sale. Then I began to gather the images that she wanted to add to her website. As I began to create the website and compile all of the information I got her input on each stage of creation to understand how she would like for the website to look.
Once I was done with the website I ensured that she was happy with the final product. After a few tweaks were made following her suggestions the website was finished. Following her advice, I adjusted the photos used, added testimonials, and then added another paragraph to the about section.
http://makalafranklin.wix.com/sweetsensations
Holy Magdalena Express Website
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The goal of this project was to take upon a project to design a website for a fictitious company. I selected the Holy Magdalena Cupcake Express. This company is a traveling food truck that has a menu of tasty desserts.
During the planning phase the company owner provided information via online questionnaire. All of the photos added to the website were provided by the owner. Then all of the information he provide was used to form a mood board and a mock up to give a feel of what the finish product would look like. The owner wanted a simplistic design that could be easily updated with information.
After getting approval for my mock up design the project was a go. We decided to use web content management system to create the website as a whole. Laying out the information accordingly on each page of the website helped to give the design a professional feel. Before publishing the content to the web a link was sent to the owner to gain approval for the final design. Once approval was give the website was published onto the web.
Project |02
Project |03
Movie Trailer​
I was given various different pieces of video and I was assigned to compile them into a movie trailer. I decided to create a dramatic romance trailer for my selected piece.
I then selected which video clips I wanted to choose and arranged them in iMovie to flow appropriately with my theme. After all my clips were together I added in text slides to enhance the meaning of the trailer.
When I first created the trailer it was not cohesive and difficult to understand. Then I did my revision and fixed these issues. I selected a color theme which was red, black, and white. Then I changed the font of the text and the animation to be the same all throughout the trailer.
https://youtu.be/SSIjQY9HMYA
Project |04
Value-Driven White Paper​
Here are the specific instructions for this assignment:
Based on your client brand and the factual information set forth in your backgrounder, develop a white paper, explaining your clients position on a values-driven issue or topic and how your client addresses this challenge and connects with it through their product.
Depending on whom your client is, this could be a white paper about informing the public about an issue and how your client addresses it on a campaign or initiative. Remember, as a marketing tool you should include a call to action at the end, by offering alternatives and recommendations.
The Parts
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Provides background
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States the issue
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Establishes your position with facts and figures
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Includes opposing sides of the issue
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Provides recommendations
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Offers alternatives – Call to Action!
I had a musician as my client and because of this I decided to create a values-driven campaign that was related to music. Maren Ord, my client, has been a musician all of her life and it would be great for her to help children in communities that do not have a chance to be exposed to music as she was.
I decided it would be great for her to start an after school program collaborating with already established programs to make music a priority for these after school initiative. It was important for me to specify that she should take her initiatives to low income community because these schools have been impacted the most and are loosing their music programs in their schools. I compiled all of the information into a Microsoft Word template and I was able to clearly convey my message in this fashion.
https://drive.google.com/file/d/0B9qFEt8xaW-MLXcxUU5kdlZZTkk/view?usp=sharing
Project |05
Media Kit​
This assignment included creating a Media Kit that included a Backgrounder and Press release document for the client that we were given, my client was Maren Ord a singer/songwriter. After watching a Lynda.com instructional video on how to construct these documents I was given the task to create my own Media Kit.
The backgrounder had to be a one page document that provided the background of my client’s life and career. The press release also had to be a one page document about a new initiative, event, or new product. I selected to write about a new initiative that Maren Ord was engaging in.
https://drive.google.com/folderview?id=0B9qFEt8xaW-MRVd6WkR2QUpRS0U&usp=sharing
Project |06
Client Presentation​
I created this project in Media Communications and Public Relations. I was given the instructions to create a strategic Public Relations plan for my selected client which was Maren Ord. During the course I created several different elements for the presentation a PR Plan, Audio News Release, Guerrilla Marketing campaign, and a Value-Driven White Paper.
This Client Presentation was the task of putting together all of these elements to create a final project. I was able to complete this presentation by compiling all of the information together in a video with voiceover and slides.
Project |07
The Crescendo​
This project was created in the Media Psychology course. I had to play the role of a media strategist expert and select an exsisting Media Campaign. After selecting the Media Campaign I had to provide the company with suggestions on how to improve their campaign to make a larger impact. Applying the each of brain-based strategies that I learned throughout the course demonstrated my knowledge of the material.
Here is the campaign I selected: https://www.facebook.com/pages/Emily-Skin-Soothers/98735796078?ref=br_t My recommendations for improvements had to include specific details addressing the following.
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Brain-Based strategies (Primal, Emotional and Thinking)
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Influence/Persuasion tactics
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Plan for Motivating Behavior Change
I came up with various strategies that met the needs for each of these categories and provided outside research to prove how each strategy would work. Once I compiled my strategy then I gathered photos from the company’s Facebook page and recorded the voiceover that entailed my plan. Then I took all of the materials and compiled them into iMovie to create a video presentation for the company. I accomplished all of the objective with this suggested campaign that I set out to meet. I wanted to help the company, Emily Skin Soothers, to expand their brand and utilize options that they may never addressed before.
Project |08
Happiness is Homemade​
In the course New Media Journalism and Communications we were assigned to create a photojournalism piece (audio slide show). I created my story about Sandy Reynolds a woman that suffered a terminal illness and survived to fulfill her dreams. I believe I was successful in portraying her story appropriately.